AI Insights · Timothy · July 2025
Performance of Top 5 Horror Games Apps in New Zealand Q2 2025
Explore the performance trends of the top 5 horror games on a unified platform in New Zealand during Q2 2025, including downloads, revenue, and active users.
In the second quarter of 2025, the horror gaming genre saw varying performance trends across the top five apps in New Zealand, according to Sensor Tower data.
Sprunki Beat: Full Mod Music by Gotstar Studio showed a fluctuating pattern in weekly downloads, peaking at over 1.1K in mid-April before declining to around 491 by the end of June. Revenue was minimal, with a slight increase to $2 in the final week. Active users increased steadily, reaching a peak of 2.4K in May.
Black Mirror: Thronglets from Netflix, Inc. experienced a high download rate initially, with 3K downloads in the second week of April, before decreasing to 159 by the end of June. Revenue saw intermittent spikes, with the highest being $20 in mid-June. Active users followed a similar downward trend, starting at 3K and ending at 241.
Nightmare Puzzles: The Unknown by CYLINDER GLOBAL PTE. LTD. maintained consistent download numbers, hovering around 500 weekly. Revenue peaked significantly at $103 in early June. Active users steadily increased, reaching over 2.3K by mid-June.
Granny by DVloper saw a gradual increase in downloads, ending at 701 by late June. While there was no revenue reported, active users increased from 799 to 1.2K over the quarter.
Finally, Meme Bots Brainrot Chase Rooms from M4P Media showed a peak in downloads at 730 in late April, dropping to 108 by the end of June. Revenue was modest, with the highest being $15 in late April. Active users fluctuated, peaking at 1K in mid-May.
For more detailed insights into these apps, visit Sensor Tower's comprehensive reports.
